Aesthetic Usability Effect Examples
Apple is a company that has always valued aesthetics and has even cultivated an aesthetic of its own, creating a fiercely loyal and dedicated user base (Isaacson, 2011). The appearance of the MacBook Pro is an example of typical Apple aesthetics and it utilises the sleek, contemporary and minimalist design typical of its predecessors. The MacBook Pro is thin resulting in it appearing visually light and efficient, it utilises light, bright colours which contrast with its dark keyboard and screen boarder and in the majority of ads it is open to display a bright, high definition background. These factors serve to make it look clean, efficient and professional.
Often perceived as Apple’s major competitor Samsung has also long favoured simplistic, minimalist designs. Samsung prioritises elegance and modernity in its products and the Samsung Galaxy S8 is an example of this. Much of Samsung’s advertising for this product focused on its infinity screen, which extended to the edge of the phone and wrapped around the sides. Fittingly this gave the phone a more limitless appearance while the lack of physical buttons made it appear more futuristic. Likewise camera quality has played a key role in Samsung’s advertisements, which often show the phone as having the capability to photograph important moments both easily and well. As a result the Galaxy S8’s aesthetic is one of fluidity, blending into the backgrounds used in order to demonstrate how seamlessly a moment may be captured by the phone.
Cars are often referenced in discussion of the aesthetic usability effect as they are one of the products that consumers often form a close relationship with, often going as far as to name them. Cars from companies such as Ferrari represent a status symbol as much as a means of travel and Ferrari has developed its own distinctive style to enhance its brand recognition. The Ferrari F430 is brightly coloured, sleek and low to the ground, designed for speed and aesthetic appeal, all of which are attractive features for customers looking for a car which they can admire, enjoy and build a personal attachment to.
Isaacson, W. (2011, September). How Steve Jobs’ Love of Simplicity Fueled A Design Revolution. Retrieved from Smithsonian.com: http://www.smithsonianmag.com/arts-culture/how-steve-jobs-love-of-simplicity-fueled-a-design-revolution-23868877/